How To Write Words That Sell

When it comes to selling products or becoming a social media authority, you have to be careful with your words. You can’t just pitch a product to your readers using the same tone, mood, and phrases as you would to make a suggestion to a friend.

You can’t discuss the features of a product like you might in a letter or an email.

When you pitch your work or the work of another business owner or an affiliate product, you have to choose your words carefully.

You have to select words and phrases that will instruct the reader to think and act in a way that will eventually result in them buying the product or taking action.

How can you do this? There are a number of ways. Some involve inserting certain “psychological trigger” words into your copy.

These words will generate some association in the reader’s mind, which will compel them to act in a specific way.

For instance, you might use the word “shocking” or “scientifically proven” in a sales letter headline to draw in the attention of a reader.

In addition to simply picking words wisely and placing them carefully, you will also need to do the same thing with complete phrases.

You will need to contrive phrases and place them in the right places in order to generate the right impact.